Applied Studies in Agribusiness and Commerce â€” A P STR AC T Agroinform Posting House, Budapest
MBA TEXTE SUMMARIES
The role of corporate logos in Serbian mobile phone operator market Lóbulo Vanka
MBA Training course in Agribusiness and Commerce Subsidized by the European Union TEMPUS CD_JEP 40067-2005 at University of Belgrade
Key words: Corporate branding, Services & Quality, Loyalty & Trust, Selling price, Switching and Mobile Network service providers
This kind of research is performed to know the role of corporate marketing in mobile phone network along with different impacting on factors mixed up in purchase of portable telephone contacts. This thesis discusses business branding via consumer’s perspective that just how much they worth it and what type of role it has.
Theory and Method
This is certainly a quantitative study. A questionnaire is utilized in order to look into corporate logos and other what does post high school mean impacting on factors linked to purchase decision of the consumers. Population selected for this research is “Belgrade University undergrad and grad Students”, which is the most of Serbian children segment who are learning here, and is also a valuable resource that gives exact information with high possibility about market preferences in line with the Research of Serbian republic statistical workplace. In addition to expand my own research around the national level I’ve employed the latest study from a Serbian republic statistical business office on subject matter of Using information and communication solutions in Serbia 2008 that I’ve obtained and combined it with our source interview from our speak to person at Telenor Serbia Public Company Limited with essential information regarding competitor and consumer choices insight prov >
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